Axe Effect's Detailer

Axe Effect, the company that makes body products for men, recently released a commercial to promote its shower scrub called the Detailer. Already infamous for sexual undertones, Axe has not failed to deliver another raunchy ad yet again. It is all over Youtube. Now in MTKG, we discussed why it's important for a company to understand the 5 C's and 4 P's- check it out and you tell me how well of a job Axe did. I believe the ad is an excellent addition to its marketing program - playing on sex appeal and using humor to draw in its youth base. The laughs and jaw-droppings from the innuendos could lead to profits.

http://www.youtube.com/watch?v=bevJr3Ra84Q