The fact that many early adopters are drifting towards this new product and, as such, eliminated any possibility of product replacement in the HD TV market, along with the decrease in price of the product, has led the HD TV market in an unexpected swift arrival into the mature stage of the Product Life Cycle. Although the high margins been charged for 3D TV’s in this introductory stage is projected to make up for the future loss of profits in the HD TV market for the companies that have entered the former market, other companies such as Toshiba and Panasonic that are lagging behind in their entry to the 3D TV market may be experiencing significant problems in the recent future.
Sources: Various
Cristian Lacayo
I would not categorize HD TV's in the mature stage as of yet; I would argue they are still in the Growth phase. Firms are releasing new HDTV LCD's that are much more attractive than the 3D-sets. For example, Sony is heavily marketing the new Bravia NX700 Series. Also, the prices for HDTV's have yet to drop. 22" sets are still selling for upwards of $500 for some brands.
ReplyDeleteRegardless, I agree firms are skimming their 3D TV's. I also think this is the best strategy because the margin can cover future losses, consumers have yet to really feel the urge to buy a TV for slightly better technology, and there is little liklihood for repeat buyers. Given our recession, consumers are more money-wise and are interested in saving.