ESPN

ESPN is the preferred channel for sports, and it has been maintaining its position as the best source for athletics for decades . This monopolgy is due to its marketing strategy, which continues to adapt to the ever-changing audience.

ESPN's several distinct programming zeros in on specific demographics. "ESPN Classic" is for the Sports fanatic -whether he be the dated viewer who enjoys reliving the '85 Jordan vs. Bird showdowns or the young tyke who wants to learn of Michigan and Notre Dame Universities' football program legacy. "ESPN U" is targeted to the college student who only cares to keep up with his favorite local sports teams. And the main ESPN channels, "ESPN1" and "ESPN 2" are for the general populus. The introduction of Espn 3 is much needed with the growing fanbase for car racing and international soccer.

Over the years, ESPN has intentionally changed its programmings' sportscasters and showstime lengths to cater to the viewer. In the past, sportscasters were mostly middle-aged Caucasian males. Today, they each come from diverse backgrounds - people enjoy seeing individuals who actually look like them deliver the news. Also, highlights and clips are shorter in length and they are repeated several times more over the course of a 3-hr show. ESPN's research revealed consumers were on-the-go and needed updates quikcly.

The color scheme is also rather provocative. The dark red and black colors appeals to athletes because it gives ESPN's interface a rugged, yet modern and tech saavy appearance.