Beautiful Just Like You and Me?

Beautiful Just Like You and Me?

Cathay Pacific unveiled an innovative marketing campaign that will definitely be of immense value to their public image. As students, we see profiles of professionals that work at the various investment banks all the time; as this is a standard strategy to add a human face to an organization. But when you read their profiles; nothing there is as…well, ordinary and normal…and not as relatable to the general population.

For 2010 Cathay Pacific opened a portal that provides pictures and backgrounds of their flight crew team, from flight attendants and purse handlers to airplane pilots and operations manager. It adds a human face to the organization but also a very personal touch; their biographies are words that the employees wrote for themselves, less altered than most profiles out in the public domain. These people could very well be you and me; all with their strengths and their weaknesses, some with their silly moments and others with their life altering decisions.

People always wonder what type of marketing is most effective; and to be honest, the genuine type of marketing is most effective. If what you see if believable; then you are more inclined to accept the message that it portrays. I am very happy to have stumbled upon this particular website and marketing development as I have never see a more diverse portrayal of an organization; from all walks of life, from all walks of background, and from all our pasts, presents, and futures.

See how you like their website =)

http://www.cathaypacific.aero/people/en_low.html

http://www.adweek.com/aw/content_display/news/strategy/e3ic70c834af0ab246075837d8eb2deeacb