Axe Effect, the company that makes body products for men, recently released a commercial to promote its shower scrub called the Detailer. Already infamous for sexual undertones, Axe has not failed to deliver another raunchy ad yet again. It is all over Youtube. Now in MTKG, we discussed why it's important for a company to understand the 5 C's and 4 P's- check it out and you tell me how well of a job Axe did. I believe the ad is an excellent addition to its marketing program - playing on sex appeal and using humor to draw in its youth base. The laughs and jaw-droppings from the innuendos could lead to profits.
http://www.youtube.com/watch?v=bevJr3Ra84Q
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Interesting ad. I think it's possible they could earn some cash from it, but they also have some risks to weigh. For example, Unilever owns both Axe and Dove - and the Dove Self Esteem ad campaign doesn't exactly jive with the Axe campaign. There's likely to be a good bit of backlash from certain groups... whether or that impacts the bottom line, I'm not sure. -Corey
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