Better than the Wii?
The Wii has been the *Golden Standard* in video game entertainment because of its motion sensor devices that is a technological superiority to the joysticks and buttons of the past. “Project Natal”, a potential challenger to this dominance, will be launch by Microsoft later on in the year to offer an innovative and virtual experience sure to excite gamers.
However, this breakthrough is both a homerun for marketing and gaming. “Project Natal” is a motion recognition device attached to Xbox 360s that will enable the creation of an interactive environment. Not only will “Project Natal” recognize your movements, which will be translated to the game, but it will recognize your features, which will be translated to marketers. Imagine the “Project Natal” cameras which see an iPod in your room, and then the information is transferred to marketers. Minutes later, an ad will pop up in the game which will display the iPad, a product that you will likely be interested in purchasing.
“Project Natal” is more or less a technique that could strengthen target marketing which is invaluable to marketers to persuade consumers to complete a purchase. Its profit potential may have legal implications [invasion of privacy], but its advertisement effectiveness should be a definite consideration for advertising agencies.
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i9d00b780a7553c2191ffbdf21f9ace0c
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I am rather excited about "Project Natal" because it adds a new element to gaming. There is a huge market awaiting the day of VR gaming. I,however, can anticipate some backlash from human rights organizations. Its target audience is gamers, who are largely individuals under the age of twenty. Using "Project Natal" to obtain personal information and the purchasing preferences of these children and observe them as they mature into adulthood can be viewed as exploitation.
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