I hope you all enjoyed the snow days.
Since we lost out on discussing B&D last week, we're going to do a double-dose this upcoming week and discuss both B&D as well as Biopure. It will be a bit tight, so please be on time.
Going through two cases in one class unfortunately gives less time for participation. To make up for this, please bring one of the following to class on Thursday:
A) A one-page writeup answering the thought questions for B&D. This shouldn't take long if you already prepared for the B&D case.
or
B) A one-page writeup describing your most favorite Super Bowl ad and your least favorite Super Bowl ad. To receive maximum credit, use Marketing concepts from lecture in your analysis (e.g. what it means from a branding perspective, whether or not it's effective in reaching the target customer, etc.).
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