A guy named Noah Brier created http://www.brandtags.net - it's a cool website that collects the 'word association' type of info that we did today with Starbucks.
Check it out if you have a sec - it will ask you to complete five word associations before you start browsing popular brands. There's some pretty funny stuff if you start browsing some popular brands, though :)
-Corey
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That was hilarious. I liked how they organized the list of words, with the biggest ones as the strongest word associations. I definitely think companies should use this as marketing research.
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