I thought Google's decision to place an ad was very interesting. Its pretty obvious that their brand is strong enough that the ad really wasn't necessary but also that they really don't market themselves. Think about it-Google search, gmail, youtube, google docs and google groups all became popular with simply WOM without any real marketing. Surprising call in my opinion.
http://blogs.zdnet.com/Google/?p=1717 interesting article about google's view on marketing.
as to the best ad, betty white in snickers, no doubt.
I think google is getting to the brink of annoying actually. They have created something called the buzz, which is twitter in effect, but googles version.
The best ad was definitely the CBS ad. It was about How I Met Your Mother show. I think they did a great job by putting Neil Patrick Harris (Barney Stinson) live at the Super Bowl pretending to be his character in the show. Furthermore, in the next episode released, they made the ad part of the show, since Barney started to receive a million calls from different girls. I think that it was a great idea because it was totally different from what we were expecting. You can see the ad here: http://thebotnet.com/general-off-topic/17271-cbs-how-i-met.html
I am always amazed at the GoDaddy.com commercials each year because they use sex to advertise domain names and website hosting, which is an odd pairing in my opinion. However, I do think that GoDaddy is accomplishing their exact goals with their advertisements. In an industry with not much differentiation (website hosting is all pretty similar), the key to success is getting your name out there, and GoDaddy has done just that. The key to the success of these advertisements is the fact that GoDaddy keeps pushing the envelope and testing the limits of what is allowed on television. Twenty years ago, an ad like that would probably not have been allowed on television, and now we just expect it as the norm. It just makes me wonder what type of advertising techniques will be used twenty years from now, and if they would be considered obscene by today's standards.
Interesting thoughts on Google - the Google ad was the only advertisement that quieted the entire room at the Super Bowl party I attended. People seem to have polarized reactions to it - makes me wonder if there are big differences in perception across small differences in age.
As for CBS, we can all imagine the break-even analysis they went through when deciding to run the How I Met Your Mother ad. They were selling 30 second spots for about 3 MM dollars - so to run a self-promoting ad instead, they have to be convinced that the extra boost in viewers will enable them to earn even more money from advertisers in the How I Met Your Mother time slot (advertisers pay based on expected views). Sorry, I couldn't resist the Mktg Math plug :).
GoDaddy was so successful when they ran their first, unexpected sexual ad that they continue to follow suit. It's definitely gotten pretty old in my book as well. I wonder who their biggest target market is - who do you think purchases the most domain names? Based on this ad, I think it's a safe bet to assume the target group is male... I wonder what age?
I thought Google's decision to place an ad was very interesting. Its pretty obvious that their brand is strong enough that the ad really wasn't necessary but also that they really don't market themselves. Think about it-Google search, gmail, youtube, google docs and google groups all became popular with simply WOM without any real marketing. Surprising call in my opinion.
ReplyDeletehttp://blogs.zdnet.com/Google/?p=1717
interesting article about google's view on marketing.
as to the best ad, betty white in snickers, no doubt.
I think google is getting to the brink of annoying actually. They have created something called the buzz, which is twitter in effect, but googles version.
ReplyDeleteThe best ad was definitely the CBS ad. It was about How I Met Your Mother show. I think they did a great job by putting Neil Patrick Harris (Barney Stinson) live at the Super Bowl pretending to be his character in the show. Furthermore, in the next episode released, they made the ad part of the show, since Barney started to receive a million calls from different girls.
ReplyDeleteI think that it was a great idea because it was totally different from what we were expecting.
You can see the ad here: http://thebotnet.com/general-off-topic/17271-cbs-how-i-met.html
I am always amazed at the GoDaddy.com commercials each year because they use sex to advertise domain names and website hosting, which is an odd pairing in my opinion. However, I do think that GoDaddy is accomplishing their exact goals with their advertisements. In an industry with not much differentiation (website hosting is all pretty similar), the key to success is getting your name out there, and GoDaddy has done just that.
ReplyDeleteThe key to the success of these advertisements is the fact that GoDaddy keeps pushing the envelope and testing the limits of what is allowed on television. Twenty years ago, an ad like that would probably not have been allowed on television, and now we just expect it as the norm. It just makes me wonder what type of advertising techniques will be used twenty years from now, and if they would be considered obscene by today's standards.
Interesting thoughts on Google - the Google ad was the only advertisement that quieted the entire room at the Super Bowl party I attended. People seem to have polarized reactions to it - makes me wonder if there are big differences in perception across small differences in age.
ReplyDeleteAs for CBS, we can all imagine the break-even analysis they went through when deciding to run the How I Met Your Mother ad. They were selling 30 second spots for about 3 MM dollars - so to run a self-promoting ad instead, they have to be convinced that the extra boost in viewers will enable them to earn even more money from advertisers in the How I Met Your Mother time slot (advertisers pay based on expected views). Sorry, I couldn't resist the Mktg Math plug :).
GoDaddy was so successful when they ran their first, unexpected sexual ad that they continue to follow suit. It's definitely gotten pretty old in my book as well. I wonder who their biggest target market is - who do you think purchases the most domain names? Based on this ad, I think it's a safe bet to assume the target group is male... I wonder what age?