The new logo is a bit shorter and more rigid that the original, and the words "Music Television" have been removed. The reason for the change is consistent with the ideas of brand association we discussed in lecture yesterday. The original MTV logo was iconic: Everyone knew that MTV was music television. In the last few years, however, their programming has shifted away from a focus on music and towards a focus on their target audience (teens and young adults), and the channel now features more reality shows than music videos.
Whether or not you agree with MTV's shift in programming, it cannot be denied that they have had tremendous success with shows like "The Hills" and "Jersey Shore". The MTV brand has received a makeover. I suppose it only makes sense for the MTV logo to have received one as well. What do you think?
Yeah, it makes sense, and whats good to see is that MTV is acknowledging that they have changed. Its better to admit that your company has changed/evolved, than to continue to push associations which don't hold true anymore.
ReplyDeleteIts a subtle change anyways, most people wont notice.
Nice find! I agree with Ritvik in that it's nice to see they're making an effort to adapt with their evolving customer base. Also makes me think about music videos - they used to be such a huge part of being an artist. Kind of a lost art now...
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